Planned campaign to exert serious pressure on Senators to confirm Trump’s major nominees
TOTAL AUDIENCE: 15K – 20K
First Release Budget: $7000 ($500/day)
PRIMARY AUDIENCE:
People who work on Capitol Hill
Audience Description: Actual identified devices of people who work on Capitol Hill.
Audience Size: ~17,000
Percent of Total Audience: ~90%
SECONDARY AUDIENCE:
Conservative Political Donors
Audience Description: Devices of right-leaning people who donate to political causes.
Audience Size: n/a
Percent of Total Audience: ~10%
This is designed to be an awareness campaign — To make sure the elected officials and their staff are aware of planned repercussions for hindering the 2024 Election Mandate in general, and specifically the confirmation of Trump’s nominees.
Below are the various media to be part of the “Confirm The Nominees” campaign. This two week campaign will be launched with the first $7500 raised. Video content will include various formats to support multiple channels (i.e. YouTube pre-roll, Connected TV (Hulu, etc). Campaigns will include static display ads and retargeting strategies.
30 Second Spots
Deep voiced narrator with ominous tone:
Urban narrator with more upbeat/humorous tone:
15 Second Spots
Deep voiced narrator with ominous tone:
Urban narrator with more upbeat/humorous tone: